Supporting Healthy Families: The Women, Infants, and Children (WIC) Program in Sauk County

Ensuring access to nutritious food and health resources is critical for families with young children and expecting parents. The Women, Infants, and Children (WIC) program in Sauk County, Wisconsin provides vital support to promote well-being, nutrition, and healthy development for families across the community.

What Is the WIC Program?

The WIC program is a supplemental nutrition service designed to help families stay healthy and strong during pregnancy and early childhood. It provides nutrition counseling, breastfeeding support, and food benefits to eligible participants. WIC plays a key role in ensuring children get a healthy start and parents have the resources they need to support their families.

Who Can Participate?

To receive WIC benefits in Sauk County, participants must meet both income eligibility guidelines and fall into one of the following categories:
✔ Pregnant individuals
✔ Breastfeeding parents
✔ Women who recently had a baby (within the last 6 months)
✔ Infants under 1 year old
✔ Children under 5 years old (including foster or kinship care children)

You can apply by calling the WIC office at (608) 355-4320 or by filling out an application online, with forms available in English and Spanish.

What Services and Benefits Does WIC Offer?

WIC supports families with the following:

🥗 Nutrition and Health Support
• Personalized nutrition counseling tailored to your family’s needs
• Height and weight check-ups
• Iron screening for children

🤱 Breastfeeding Assistance
• Breastfeeding counseling
• Breast pump support if needed

🛒 Healthy Food Benefits
Participants receive a WIC eWIC card, which can be used to buy healthy foods that support growth and development, such as:
• Milk, cheese, yogurt, whole grains, and cereal
• Eggs, peanut butter, beans, and peas
• Fresh, frozen, or canned fruits and vegetables
• Baby foods and infant formula

A complete list of approved foods and shopping tips is available through WIC resources.

🔗 Connections to Other Services
WIC also provides referrals to other health and community programs — including prenatal care, dental services, and immunization support — to help families access comprehensive care.

Flexible Appointment Options

Sauk County WIC makes it easy to get support. Appointments can be completed:

• In person
• By phone
• Through secure online learning platforms

Staff are available by phone or text Monday through Thursday to help you schedule and prepare for your appointment.

Connect with WIC

Interested in learning more or ready to apply? Here’s how to connect with the program:

📞 WIC Office: (608) 355-4320
📱 Text: (608) 855-9100
📍 Office Location: Sauk County West Square Building, 505 Broadway, Suite 372, Baraboo, WI 53913

Participants can also follow local WIC updates and recipes through the WICMomStrong Facebook page.